This assignment is a reflection on the Metabical Case Study in your Harvard Business Report Course Pack.
Based on the questions below, you should organize and present your case in a written report. In order to successfully complete this assignment, your report should:
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- Succinctly define the situation (no more than 15-20% of the paper).
- Enumerate the options to be considered.
- Weigh each option’s positives and negatives.
- Declare your decision.
- Provide support for your decision.
- Who are the â€œidealâ€ target consumers?
- How should each participant in the decision making process be addressed?
- How could these participants best be reached?
- What is the appropriate message for each?
- What is the role of the â€œsupport programâ€?
- What is the ideal rollout schedule for key integrated marketing communications activities?
In order to be successful on this assignment:
- Make sure to adhere to all five of the guidelines in the instructions above.
- Keep your response brief and succinct.
- Keep to the following formatting guidelines:
- no more than 1.5 pages
- 1.5 line spacing
- 12 point Times New Roman type
- 1″ margin on the top, bottom, and sides
Note: please check the attachment for case study