Week 4 Discussion
WEEK 4 DISCUSSION – The Power of Advertising and Product Liability law:
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- The power of advertising is in its persuasive influence, and this influence can take several different forms. Research and explain one example of persuasive advertising within the last year that is unfair and deceptive and violates the law in regard to product liability. Be sure to identify and explain the law in your answer. See Section 13-2: Advertising as a Contract Basis for Product Liability of your textbook. Provide support for your response.
- Research the Internet or the Strayer Library for information about the latest activities by the Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), and the National Highway Traffic Safety Administration (NHTSA). Analyze the current state of government regulation for product safety to determine whether each administrative agency is generally proactive or reactive. Provide one specific example within the last year from each agency.
- Please read the Chapter on Product Liability – Chapter 13. *Important point – the discussion is not on bad advertising – it is on deceptive advertising per the law and product liability. Thus, promoting that a product is safe and does what the manufacturer warrants that it does.