1.) 1. Go to the Ad * Access Digital Collection at the Duke University Libraries. Then, do the following:
a. Select an advertisement (ad) â€“ you can choose to search for an ad by company, product, date, publication, subject, medium, headline, and/or audience.
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b. Using the guidelines at Web Accessibility in Mind write â€œalternative textâ€ for the image youâ€™ve selected.
c. Then, analyze your selected ad for the four appeals â€“ logos, pathos, ethos andkairos.
d. Organize your written analysis into sections, i.e., â€œLogos,â€ â€œPathos,â€ â€œEthosâ€ and â€œKairos.â€
e. Include the URL/link to the image youâ€™ve selected so that your peers are able to view the image youâ€™ve analyzed.