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- Investigate the general objectives of marketing research projects contained in Chapter 1 of the textbook.
- Start thinking about a theme for your marketing research project. Decide on the industry and select a company.
- Decide on the specific products and services offered.
- Using Microsoft Word, write a two- page paper. The paper should contain a marketing research proposal. The proposal should describe: a) the selected company (existing or fictional); b) the industry; and c) the products or services offered by the company.