complete short marketing analysis snhu

Using the template provided for this milestone, submit a short paper in which you conduct a target market analysis. This analysis should focus on the new product the pet supply company is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.

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Southern hospitality pet food has many strengths and some weaknesses to the clients. The strengths include the pet food being made from natural ingredients. This well is a balanced diet food freshly sourced from the suppliers. This will be top quality food with every one of the supplements. It will be accessible to purchase on-line, and the food is for the two felines and mutts. A portion of the weaknesses incorporates more costly than contenders, just being sold at the biggest store for the primary year and the absence of publicizing. The quality I might want to concentrate on is the freshness ensured. There are as of now numerous other pet foods available that publicize being all-normal however not very numerous that offer freshness ensure. By concentrating on freshness ensures we can separate ourselves from the challenge and have the option to develop our business enough to offer the food in every one of the stores. To use this quality in the displaying of the item we should promote and offer a type of prizes program. We will likewise need to concentrate on bundling and having a type of freshness ensure stamps large and striking on every one of the sacks of food.

While we have some great strengths and weaknesses, we additionally have opportunities and threats. A portion of the opportunities incorporates having the option to turn out and sell in different stores, offer a prizes/discount program, and jump on to some social media locales. Revealing the food to every one of the stores can give you a greater impression of your new item. Offer prizes/discount projects could not just assistance beginning deals however can likewise be a decent device for bringing clients once again into your stores. The world we live in today is about social media so getting a type of social media stage would be immense for publicizing. Regardless of whether it is Facebook, Twitter or some other site it is the ideal approach to promote. A portion of the threats that might be experienced is the challenge, conceivable deficiency of fixings, and perceivable of other pet foods by means of social media. We will be essential to get the word out about our freshness ensure and to have the option to offer the advantages to have the option to construct our customers.

 
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