change mgmt marketing strategy

Task 1: Marketing Strategy & Consumer Behavior

Develop a 5-6 pager APA formatted paper and include the following. Consider Walmart & Apple Inc. wherever applicable as an example for this task.

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  • What core values would you want to ingrain in your company’s culture? Why?
  • Following each decision round, do you and your co-managers make corrective adjustments in either your company’s strategy or the way the strategy is being executed?
  • List at least three such adjustments you made in the most recent decision round. What hard evidence (in the form of results relating to your company’s performance in the most recent year) can you cite that indicates that the various corrective adjustments you made either succeeded at improving or failed to improve your company’s performance?
  • What would happen to your company’s performance if you and your co-managers stick with the status quo and fail to make any corrective adjustments after each decision round?

Requirements:

Introduction about the topic

Brief summary of the concepts.

Answer all the topics mentioned in the task.

Conclusion

5- 6 Page APA Formatted paper with 6-8 References

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Task 2: Change Management

Develop a 5-6 pager APA formatted paper and include the following:

1. If you have been involved previously as a manager of change, how would you rate yourself in terms of your handling of the need to take actions that sustain change? What have you done well? What not so well?

2. When you’ve been on the receiving end of the change initiatives of others, how well have they handled the need to take actions that sustain change? What have they done well? What not so well?

3. Out of these: Director, Navigator, Caretaker, Coach, Interpreter & Nurturer, which one resonates best with you? What is it about this case that you can relate to? Are there any implications for how you would act in the future?

4. How good are you at handling unanticipated outcomes?

5. If there was one main idea that you took away from chapter 12 that you believe can be of most use to you as a change manager, what would it be?

6. If you were to add an idea to the treatment of sustaining change that is provided in chapter 12, what would be your contribution?

Requirements:

Introduction about the topic

Brief summary of the concepts.

Answer all the topics mentioned in the task.

Conclusion

5- 6 Page APA Formatted paper with 6-8 References

 
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