case study analysis amp solution gopro the disruptive innovator faces challenges

Do not use external research, only the case content can be cited

1st: Summary the case (one short paragraph)

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2nd: Analysis the case and answer the following questions:

How was GoPro different from other players in the industry?

Discuss Nicholas Woodman’s role in making GoPro a market leader.

What type of innovation was the GoPro action camera? What made this camera successful when video cameras (camcorders) and smartphones already existed?

How did GoPro market itself? Can part of GoPro’s success be attributed to its marketing strategy? How did GoPro benefit from its marketing?

What lead to GoPro’s eventual decline? Can GoPro make a comeback? Suggest ways the company can strike back at the market.

3rd: Recommendation (must have them)

4th: Exhibits

5th: References

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