case study 2067

https://www.youtube.com/watch?v=HZyVZi3e2J8

  1. Describe the value chain (input-transformation-output) model at Cameron Hughes?
  2. How does Cameron Hughes positions its firm (and differentiate itself from other wine merchants)?
  3. How does Cameron Hughes adds value in the wine industry? Could other winemakers do the same thing? Why / Why not?
 
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