block business letter 14

Write a Block Business Letter from the perspective of company management. It must provide bad news to the recipient and follow the guidelines outlined in Chapter 7: Delivering Bad-News Messages in BCOM9 (pages 116-136).

The message should take the block business letter form from the posted example; however, you will submit your assignment to the online course shell.

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SCENARIO TO BE USED:

Paul works for the website division of SuperMega retail company. He receives an email late Friday afternoon that explains a new computer will launch at the end of next June and it will be in high demand with limited stock. Also contained in the three-page-message is that customers will be able to preorder the item 30 days before launch according to the production company. Paul is asked to create a landing page for consumers who are interested in learning more about the product.

By mistake, Paul sets up a preorder page for the product that afternoon (well in advance of the company authorized period) and late Friday evening consumers begin to preorder the product. Sharon, Vice President of Product Sales at SuperMega, learns of the error Saturday morning and calls Paul to arrange a meeting first thing Monday morning. Sharon explains to Paul on the phone that the company intends on canceling all of the preorders and Paul responds that the company should honor the preorders because it was not a consumer error. After a heated exchange, Paul hangs up on Sharon when she insists that the preorders will be canceled because of Paul’s error.

The block business letter must adhere to the following requirements:

  1. Content:
    1. Address the communication issue from the scenario.
    2. Provide bad news from the company to the recipient.
    3. Concentrate on the facts of the situation and use either the inductive or deductive approach.
    4. Assume your recipient has previously requested a review of the situation via email, letter, or personal meeting with management.
  2. Format:
    1. Include the proper introductory elements (sender’s address, date, recipient’s address). You may create any details necessary in the introductory elements to complete the assignment.
    2. Provide an appropriate and professional greeting / salutation.
    3. Single space paragraphs and double space between paragraphs.
    4. Limit the letter to one page in length.
  3. Clarity / Mechanics:
    1. Focus on clarity, writing mechanics, and professional language/style requirements.
    2. Run spell/grammar check before submitting.

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Assignments must be submitted through the online course shell only.

The specific course learning outcomes associated with this assignment are:

  1. Plan, create, and evaluate professional documents.
  2. Write clearly, coherently, and persuasively using proper grammar, mechanics, and formatting appropriate to the situation.
  3. Deliver professional information to various audiences using appropriate tone, style, and format.
  4. Analyze professional communication examples to assist in revision.

To download the assignment instructions provided above and assignment rubric, click here.

 
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